Project funding · Audience technology · Distribution

Fund a project that already has an audience behind it.

AllFundIt helps projects raise the capital that gets them built — a show, a product, a platform, a campaign, a place — then puts them in front of real people using audience technology and distribution that is already running. Funding goes to the project team. We're paid by the project, for the work we do, as we deliver it.

6Projects open
$1.63MSlate under raise
Nine categoriesProject types

Capital → build → audience

Live
Launch capital from $5,000 THE STACK AdServe campaigns · SSAI · direct sold DataPulse · LeadEngine identity · intent · targeting Delivery hosting · CDN · scheduling Reporting attribution · payouts AUDIENCE Connected TV Web & mobile Social network Podcast & audio Email & newsletters Local news network Search & intent Live & in-person

What we fund

It started with shows. It isn't only shows.

The slate began with television and film, because that is where our distribution was strongest. The same machinery turns out to work for anything that has to reach people to succeed — which is most things. Here is what we take on.

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01

Film and episodic

Series, documentaries and features that need production financing and a route to screens.

02

Music and audio

Records, catalogues and podcast properties, with rights and distribution handled properly.

03

Software and platforms

Apps and services that need runway to build and a way to acquire users once they do.

04

Health and wellness

Practices, programs and products in physical health, nutrition and personal wellbeing.

05

Faith and community

Ministries, discipleship resources and community organizations building for the long term.

06

Consumer products

Physical goods that need tooling, first inventory and a channel to sell through.

07

Operating businesses

Going concerns raising to open a location, add a line or move into a new market.

08

Events and live

Conferences, tours and gatherings that need capital ahead of ticket revenue.

09

Causes and nonprofits

Advocacy, education and charitable work that has to reach an audience to do its job.

The stack

Capital is the easy part. Reaching people isn't.

Most projects raise money and then spend the first year building infrastructure someone else already has, or renting attention from platforms that can turn it off. Ours don't. Every project we work with plugs into technology that is already running, already serving campaigns and already reaching an audience.

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Audience identity and intent

DataPulse identifies anonymous site traffic and LeadEngine surfaces people actively searching for what a project offers, so launches start with a known audience rather than a guess.

  • Visitor identification pixel
  • Search-intent signals
  • Geo and demographic filtering

Campaign delivery and ad serving

Our own ad server runs campaigns across video, display and audio, including server-side stitching for streams — so a launch reaches people and, where it applies, earns while it does.

  • Video, display and audio inventory
  • Server-side and client-side insertion
  • Direct-sold and programmatic

Owned audience channels

A social network, hyperlocal news properties and email lists we control — first-party reach that doesn't depend on anyone else's algorithm or terms of service.

  • Social platform and creator base
  • Hyperlocal news and newsletters
  • First-party email at scale

Connected TV and streaming

Video projects go out to Roku, Apple TV and Fire TV as linear channels and on-demand libraries. Non-video projects use the same inventory to advertise into it.

  • Linear channels with EPG
  • VOD libraries by genre
  • Geo-targeted programming

Podcast and audio

Self-hosted audio infrastructure with dynamic ad insertion, so a show's back catalogue keeps working long after an episode drops and sponsors can be swapped without re-cutting.

  • Dynamic ad insertion
  • Download and listener measurement
  • Network-wide campaign delivery

Reporting and attribution

Delivery, audience and revenue figures come out of the same systems that run the project, so project teams and their backers see performance without a reconstruction exercise.

  • Per-project delivery reporting
  • Audience and engagement data
  • Revenue and payout tracking

How it works

Funding reaches the project. We're paid for the work.

Two things happen here, and they stay separate. Projects raise what they need to go live, and that money goes to the project team. AllFundIt builds, launches and runs the thing — and bills the project for that work as it's delivered.

01 — Fund

Launch capital

Each project posts a defined budget and a line-item use of funds. Packages start at $5,000. Funding is paid to the project team — AllFundIt does not hold or handle it — and an agreement is signed before any money moves.

Fixed amount · known scope · papered first

02 — Launch

Build and reach

The project gets made and put in front of people across the stack — connected TV, web, social, audio, email and local channels — with campaign delivery and measurement wired in from day one, not bolted on later.

Milestone reporting as it ships

03 — Operate

Ongoing partnership

Once it's live we keep running distribution, campaigns and reporting for it. That work is billed to the project against agreed milestones — a fee for what we deliver, not a cut of what the project raised.

Billed on delivery · priced on scope

What we look for

We're selective, and it isn't only about the numbers.

A project has to stand up on its own terms before it goes on the slate. Four things decide it.

  • A team that can finish Relevant work behind them, and a plan specific enough that we can tell what "done" means.
  • A real audience, not a hoped-for one Someone identifiable wants this. The better a project can describe who, the more our stack can do for it.
  • A budget built from the bottom up Line items with rates and quantities under them, not a round number and a wish.
  • Values we share Most of what we back is built by people of faith, and serves families, communities and the country we live in. We're not a church and we don't ask for a statement of belief — but we choose what we put our distribution behind, and that is the shape of it.

If your project fits three of these and you're unsure about the fourth, send it anyway. We'd rather read it and say so than have you guess.

The alliance

Four companies, one operating team.

Funding doesn't go toward assembling a team. The platforms, the ad technology, the engineering and the distribution are already in place and already working together.

01

Spreely Media

Platforms and audience

The social, television and video properties at the center of the network, and the audience already using them.

02

AdRevv

Audience technology and monetization

Ad serving, audience identification, intent data and campaign tooling — the layer that turns a launched project into one that reaches people and earns.

03

QUX Technologies

Engineering and infrastructure

Platform engineering, hosting and the systems work that keeps these properties running independently.

04

OBBM Network

Broadcast and distribution

Television, podcast and local media distribution that puts finished projects in front of an audience on day one.

How the money works

Funding goes to the project. We get paid for the work.

Two flows, kept separate on purpose. It's worth being precise about which is which.

  • What you fund
    A specific launch, at a published budget. Each project lists what it needs, what the money buys, and what "live" means for it. Funding is paid to the project team directly. AllFundIt does not hold, process or control it.
  • What we charge
    Project owners pay us for work delivered. The build, the distribution setup, the audience technology, the reporting — billed against agreed milestones. Our fee is for services performed and does not rise with the amount a project raises.
  • What a backer receives
    Set by the project, and stated on its own page. Credits, recognition, early access, production updates. Contributions are not investments and carry no ownership, no share of revenue and no promise of return.
  • What gets reported
    Milestones and numbers, straight out of the stack. Delivery, audience and revenue figures come from the same systems that run the project, so nothing has to be reconstructed after the fact.

AllFundIt is a technology and services company. We are paid by project owners for work delivered. Funding contributed to a project is paid to that project's team and is not held, processed or controlled by AllFundIt. Contributions are not investments, loans or charitable donations, and confer no ownership, revenue share or right to a return. Nothing on this site is an offer to sell securities.

Start a conversation

Tell us which project you want to back.

We'll send the budget, the line-item use of funds, the launch plan and the terms. Packages start at $5,000, and funding is paid to the project team rather than to us. Building something instead? Send it over — we read everything.