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For creators and the people who fund them

Every project here has an audience behind it.

AllFundIt is where a creator raises what a project needs — a show, a record, a product, a platform, a ministry, a place — and where funders find projects worth backing. We don't just list them. The same team builds the launch, runs the campaigns and puts the work in front of real people, using ad technology, a social platform, local news, connected TV and podcast networks we already operate.

Fund a project team directly. Gifts can also go through its Givebutter page under the Media Liberty Alliance Foundation, our 501(c)(3) — a tax-deductible route for donor-advised funds and foundations backing projects that aren't nonprofits themselves.

7Projects open
$1.64MSlate under raise
Nine categoriesProject types

Capital → build → audience

Live
Launch capital THE STACK AdServe campaigns · SSAI · direct sold DataPulse · LeadEngine identity · intent · targeting Delivery hosting · CDN · scheduling Reporting attribution · payouts AUDIENCE Connected TV Web & mobile Social network Podcast & audio Email & newsletters Local news network Search & intent Live & in-person

What we fund

It started with shows. It isn't only shows.

The slate began with television and film, because that is where our distribution was strongest. The same machinery turns out to work for anything that has to reach people to succeed — which is most things. If you're raising, this is what we take on. If you're funding, this is what comes across the slate.

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01

Film and episodic

Series, documentaries and features that need production financing and a route to screens.

02

Music and audio

Records, catalogues and podcast properties, with rights and distribution handled properly.

03

Software and platforms

Apps and services that need runway to build and a way to acquire users once they do.

04

Health and wellness

Practices, programs and products in physical health, nutrition and personal wellbeing.

05

Faith and community

Ministries, discipleship resources and community organizations building for the long term.

06

Consumer products

Physical goods that need tooling, first inventory and a channel to sell through.

07

Operating businesses

Going concerns raising to open a location, add a line or move into a new market.

08

Events and live

Conferences, tours and gatherings that need capital ahead of ticket revenue.

09

Causes and nonprofits

Advocacy, education and charitable work that has to reach an audience to do its job.

The stack

Capital is the easy part. Reaching people isn't.

Most projects raise money and then spend the first year building infrastructure someone else already has, or renting attention from platforms that can turn it off. Ours don't. Every project we work with plugs into technology that is already running, already serving campaigns and already reaching an audience. For a creator, that is a year and a budget line you don't spend. For a funder, it is the difference between a project that hopes to find its audience and one wired into an audience on day one.

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Audience identity and intent

DataPulse identifies anonymous site traffic and LeadEngine surfaces people actively searching for what a project offers, so launches start with a known audience rather than a guess.

  • Visitor identification pixel
  • Search-intent signals
  • Geo and demographic filtering

Campaign delivery and ad serving

Our own ad server runs campaigns across video, display and audio, including server-side stitching for streams — so a launch reaches people and, where it applies, earns while it does.

  • Video, display and audio inventory
  • Server-side and client-side insertion
  • Direct-sold and programmatic

Owned audience channels

A social network, hyperlocal news properties and email lists we control — first-party reach that doesn't depend on anyone else's algorithm or terms of service.

  • Social platform and creator base
  • Hyperlocal news and newsletters
  • First-party email at scale

Connected TV and streaming

Video projects go out to Roku, Apple TV and Fire TV as linear channels and on-demand libraries. Non-video projects use the same inventory to advertise into it.

  • Linear channels with EPG
  • VOD libraries by genre
  • Geo-targeted programming

Podcast and audio

Self-hosted audio infrastructure with dynamic ad insertion, so a show's back catalogue keeps working long after an episode drops and sponsors can be swapped without re-cutting.

  • Dynamic ad insertion
  • Download and listener measurement
  • Network-wide campaign delivery

Reporting and attribution

Delivery, audience and revenue figures come out of the same systems that run the project, so project teams and their backers see performance without a reconstruction exercise.

  • Per-project delivery reporting
  • Audience and engagement data
  • Revenue and payout tracking

How it works

Funding reaches the project. We're paid for the work.

Two things happen here, and they stay separate. Projects raise what they need to go live, and that money goes to the project team. AllFundIt builds, launches and runs the thing — and bills the project for that work as it's delivered.

01 — Fund

Two ways in

Each project posts a defined budget and a line-item use of funds. A backer can fund the project team directly — AllFundIt never holds the money. Gifts can also go through the project's Givebutter page under the Media Liberty Alliance Foundation, a 501(c)(3), which receipts the donor and grants the funds on.

Direct · or tax-deductible through MLAF

02 — Launch

Build and reach

The project gets made and put in front of people across the stack — connected TV, web, social, audio, email and local channels — with campaign delivery and measurement wired in from day one, not bolted on later. The creator doesn't build any of it; it is already running.

Milestone reporting as it ships

03 — Operate

Ongoing partnership

Once it's live we keep running distribution, campaigns and reporting for it. That work is billed to the project against agreed milestones — a fee for what we deliver, not a cut of what the project raised — and the people who backed it see the same figures the team does.

Billed on delivery · priced on scope

What we look for

We're selective, and it isn't only about the numbers.

A project has to stand up on its own terms before it goes on the slate. Four things decide it.

  • A team that can finish Relevant work behind them, and a plan specific enough that we can tell what "done" means.
  • A real audience, not a hoped-for one Someone identifiable wants this. The better a project can describe who, the more our stack can do for it.
  • A budget built from the bottom up Line items with rates and quantities under them, not a round number and a wish.
  • Values we share Most of what we back is built by people of faith, and serves families, communities and the country we live in. We're not a church and we don't ask for a statement of belief — but we choose what we put our distribution behind, and that is the shape of it.

If your project fits three of these and you're unsure about the fourth, send it anyway. We'd rather read it and say so than have you guess. Not sure it reads the way you think it does? Run it through the free analysis first — it is the same read a funder gets when they screen a project on our side of it.

The alliance

Four companies, one operating team.

Funding doesn't go toward assembling a team. The platforms, the ad technology, the engineering and the distribution are already in place and already working together — which is why a creator can launch without building any of it, and a funder can see where the reach actually comes from.

01

AdRevv

Audience technology and monetization

Ad serving, audience identification, intent data and campaign tooling — the layer that turns a launched project into one that reaches people and earns.

02

Hyperlocal Loop

Local news and community reach

A network of local news sites and the communities reading them, putting a project in front of people where they actually live.

03

OBBM Network

Broadcast and distribution

Television, podcast and local media distribution that puts finished projects in front of an audience on day one.

04

Spreely Media

Platforms and audience

The social, television and video properties at the center of the network, and the audience already using them.

How the money works

Funding goes to the project. We get paid for the work.

Three flows, kept separate on purpose — what a project raises, how a funder gives, and what we charge for the work. It's worth being precise about which is which.

  • What you fund
    A specific launch, at a published budget. Each project lists what it needs, what the money buys, and what "live" means for it. Funding is paid to the project team directly. AllFundIt does not hold, process or control it.
  • Giving through a 501(c)(3)
    Through the Media Liberty Alliance Foundation, on Givebutter. Projects can carry a Givebutter page under MLAF, a 501(c)(3). The gift is made to the Foundation, which receipts the donor and grants the funds on to the project at its discretion — so a donor-advised fund, a family foundation or anyone giving at size can support a project that is not itself a nonprofit. Anything from a few dollars to a serious cheque goes through the same page.
  • What we charge
    Project owners pay us for work delivered. The build, the distribution setup, the audience technology, the reporting — billed against agreed milestones. Our fee is for services performed and does not rise with the amount a project raises.
  • What a backer receives
    Set by the project, and stated on its own page. Credits, recognition, early access, production updates. Donors giving through the Foundation receive its receipt. A direct contribution is not an investment and carries no ownership, no share of revenue and no promise of return.
  • What gets reported
    Milestones and numbers, straight out of the stack. Delivery, audience and revenue figures come from the same systems that run the project, so project teams and the people backing them see the same figures.

AllFundIt is a technology and services company. We are paid by project owners for work delivered. Funding contributed directly to a project is paid to that project's team and is not held, processed or controlled by AllFundIt; a direct contribution is not an investment, a loan or a charitable donation, and confers no ownership, revenue share or right to a return. A gift made through Givebutter to the Media Liberty Alliance Foundation is a charitable gift to the Foundation, a 501(c)(3), which issues the donor's receipt and makes grants to projects at its own discretion; donors should confirm deductibility with their own tax adviser. Nothing on this site is an offer to sell securities.

Start a conversation

Whichever side of it you're on, start here.

Backing a project? Tell us which one and we'll send the budget, the line-item use of funds, the launch plan and the terms. If the gift needs to be tax-deductible, it can go through the Media Liberty Alliance Foundation on Givebutter.

Building one? Send it over. We read everything, and we'll tell you plainly whether it's ready and what it would take to get it on the slate.