Q. What is the cost?

While it's free to create and share your online fundraising campaign, AllFundIt will deduct a 2.0% fee from each donation that you receive. A small credit card processing fee of 3.5% will also be deducted from each donation.  

Please see Pricing & Fees for more information. 

Beware of other services that claim to be 100% Free - they'll actually charge your donors instead.

Q. Getting press coverage.


Welcome to AllFundIt’s guide to pitching your campaign to the media, where we will teach you the basics of publicizing your campaign outside of your network. Whether it’s your local news station, radio, newspaper or television station, getting your campaign in front of an audience will help you raise more money. This may sound intimidating but its not and could make all the difference in your campaign.

Step 1: Find An Angle That’s Newsworthy

For starters, you might be asking, what’s a pitch? A pitch is a description of a potential story/article to a reporter or editor, which lays out why the story matters. We’ve put together a few key steps to get you started.

It’s important to find the right person to write because reporters are busy and their inbox gets filled with hundreds of pitches a day. That being said, they are always looking for a fresh angle on an existing issue. A reporter always wants to “break” a story or wants something that will touch their reader's hearts. This is a good time to get creative and write from your heart.

Helpful hint: Do some research on the reporter, see what topics they cover, what they’ve covered recently, what they’re interested in, etc.

Step 2: How To Identify The Right Reporter

This is an important step because you are identifying who you will be reaching out to. There are several types of media: print, radio, television, bloggers, local, national, etc. Do some research, it’s important to make sure that the reporters you find have covered similar stories. This is a good time to search your local media outlets, as they will be more willing to cover your campaign because it’s local news.

Helpful hint: You can search Google News for local news in your area.

Step 3: How To Find The Reporter’s Contact Information

This part can get tricky, without the “professional tools” that PR folks use it comes down to a simple Google search. You will be come a master at stalking after this! (joking…kinda!)

First, try finding the reporter’s contact information on the news publication’s website. Look for the names of the reporter, often times their name will link to their email address.

You can also search the reporter’s name in Google. For instance, look up terms like “Joe Schmo email,” “Joe Schmo contact email,” “Joe Schmo Huffington Post email” – you get the point!

We also recommend searching their social media pages, sometimes they will have a website or link to their blog on their Twitter page or even an email on their LinkedIn page.

If you’re still unsuccessful after this point, try sending them a note over social media asking for their email.

If you find other journalists' emails at the same publication with a similar email address, try it. For instance, their email is first initial plus last name ([email protected]) then try using that, if it bounces…you tried!

After doing your research and figuring out the right person to pitch see if you have any mutual connections so you have a “way in.” Don’t have any connections? Not a problem, you’ve already increased your chances for success because you’re targeting the right reporter.

Helpful hint: Be sure to create a media list, which is a document where you put the reporter's contact information: name, publication name and email.

Step 4: Creating Your Pitch

Draft a personalized email to each reporter with the basics about your campaign. Keep it short and sweet while making sure to include the who, what, why, where, how and when of your fundraising campaign. Make sure to include links to your AllFundIt campaign and organization's website.

Step 5: Send Out Your Pitch To Your Media Contacts

In this step, it’s important to not send a mass email. Create a separate email for each-and-every person on your media list. The media list that you created in Step 3 will come in handy during this step so you can keep track of who you’ve reached out to.

Helpful hint #1: Mondays, Tuesdays and Wednesdays are the best days to send out your pitch.

Helpful hint#2: Don’t forget to personalize the beginning of each email. For example, “ I read your recent article on [topic] and think you’d be interested in [spark their interest with why you’re raising money].”

Step 6: When To Follow Up

Don’t get discouraged if you didn’t get a response. Wait a day or two then conduct follow-ups. This is your second chance to get on top of the reporter's inbox. Grab the reporter's attention, give an update on your campaign, etc. Again, get creative – make yourself stand out amongst the rest.

Step 7: When You Get Coverage

Congrats, all your hard work has finally paid off! After awarding yourself with a pat on the back, make sure to share the news with your donors and supporters, blast your social networks, and thank the reporter to build that relationship for future campaigns. Let us know if you’ve gotten coverage, send us a note at [email protected] or Tweet us a link to the article.

Helpful hint: Make sure there is a link to your AllFundIt campaign in the article, this makes it easy for readers to support or donate to your cause. If there isnt a link, follow up with your media contact and ask for it to be included.

You Can Do It! 

We know this takes time, but just one article in a local newspaper or TV station can make a difference of dollars to your campaign. Here are just a few recent AllFundIt campaigns that made the news:


Don’t be shy! We’re happy to answer any questions about pitching the media, etc, just ask them in the comments below! We’re always excited to help AllFundit campaigns raise more money for a cause that’s important to you! We want to know how your campaign is doing, make sure to follow us on Facebook and Twitter and keep us in the loop!

Q. How do I get paid?

Once your fundraising campaign begins receiving online donations, the funds will be transferred by Stripe as soon as it is available.The process may take a day or two depending on your withdrawal schedule (which can be set to daily, weekly, or monthly), location, your bank, and your campaign status. If you want to find out more, you can review Stripe's tutorial page for payouts- https://stripe.com/docs/payouts#standard-payout-timing.

Don't worry, withdrawing the money does not affect the progress meter that's displayed on your AllFundIt campaign.

For Stripe to be able to transfer the funds, you also have to provide them your banking information. Simply go to your FUNDS tab and click the 'Complete Withdrawal Setup' button if you haven't done so. You just need to fill-up the Stripe form and you're all set!

Q. How it works.

Tell Your Story And Connect With Donors 


Videos & Photos Front And Center

Every fundraising page has a video and photo gallery that's front and center. Add your content from YouTube, Vimeo, Facebook or your computer and create an interactive slideshow to showcase your cause.

Blog-Like Updates & Commenting

Keep your story going by adding rich posts to your page to share with supporters, friends and colleagues.  

Your Campaign Also Looks Great On Mobile Web

With over 40% of campaigns being viewed on phones, we designed your campaign to look great on mobile browsers, making it easy for your visitors to absorb your story and make donations.

Fundraising Guides Every Step Of The Way 

Quick Start Guide

Our fundraising guides help first-time fundraisers and pros alike. We'll help you make a great looking page, get set up on your social networks, and send a great email to your first wave of contacts.

Updates & Alerts

Once your campaign is live you'll get emails to help direct you through the first few weeks of your campaign. You'll also get emails and push notifications when something new happens and an easy way to respond.

Getting The Word Out Has Never Been Easier 

Import Your Contacts And Customize Email Templates

Send emails to your contacts easily by connecting your Gmail, Yahoo, Survey Monkey and Constant Contact accounts. Choose from a number of different templates to get donations, recruit fundraisers and send great "Thank Yous."

Facebook Connect Helps Friends Know When They Support Or Donate To Your Campaign

Every campaign page features Facebook connected supporters first because their involvement gets you the most social impressions. Better yet, key friend activity triggers emails to other friends on AllFundIt alerting them of things like making a donation or starting a personal fundraiser.

Every Campaign Includes Secure Payment Processing 

Secure Payments On Web & Mobile

Every campaign includes the ability to securely process donations through our payment partner Stripe. Simply activate your account and start accepting donations immediately.

Keep All Your Funds

There is no minimum amount to raise in order to keep your funds. Payments are processed quickly and can usually be withdrawn 7 days after the initial donation. Stripe will process the funds and automatically transfer the money to the bank account linked. Automatic transfers can also be configured to further speed things up. 

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